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Posted by Dan

Road to Vendée, Alex Thomson Racing, Photography by Cleo Barnham, sponsored by Hugo Boss

Our most recent international design project, celebrating the design of HUGO BOSS and the start of Vendée Globe

The building of an icon - the world’s most sophisticated monohull built to sail around the world single-handed, non-stop.

The Vendée Globe is known as the world’s toughest offshore ocean race: non-stop, singlehanded, averaging 26,000 nautical miles around the world, unassisted. The race takes place every 4 years and winning is arguably the most coveted accolade in offshore sailing. It is not for the fainthearted, and it is not always plain sailing. Getting to the starting line of the Vendée Globe takes grit, determination and a committed team: time, patience and a lot of hard work. Also known as the ‘Everest of the Seas’, the Vendée Globe sees a 50% attrition rate–only 11 out of 20 boats finished the 2012-2013 race.

Alex Thomson has been focused on winning this prestigious race since starting his solo racing campaign in 2003, and has had his eyes set firmly on the title ever since. After being forced to retire in the 2004 and 2008 races, Thomson finished in an incredible third place in the 2012- 2013 Vendée Globe after spending 80 days, 19hours, 23 minutes and 43 seconds at sea. He is currently the fastest Briton to sail single-handed around the world in a monohull, and is more determined than ever to bring home the gold. At 1:00 pm on Sunday 6th November 2016, Alex Thomson will embark on the next edition of this gruelling race on board his new boat, HUGO BOSS. Building on his podium finish in 2013, Thomson will seek to make history by becoming the first British sailor ever to win this iconic race. Thomson and his team are more focused than ever on their Road to Vendée …


Landscape photography may be hugely popular but it takes a lot of skill, time and patience to be able to produce an arresting image.

Successful landscape photographers use simplicity and variety as a formula where tones and textures offset each other. This could be an empty sky over a sea of buildings, or conversely, a dramatic sky above desert sands.

An object is used to break up this simple composition and inform the image by bringing in a third element to evoke questions and intrigue.

German couple, Bernd and Hilla Becher, who worked together as conceptual artists and photographers are well known for their photographic work of industrial landscapes. The Bechers focused on structures within the composition and how they relate to each other. Care was taken to eliminate all other detail that would detract from their focus, even down to eliminating shadows by shooting on overcast days and printing on low contrast paper.

Ansel Adams, the polar opposite of the Bechers, used high contrast and dramatic skies and scenery to take you into a world of pattern, shape and texture, where individual objects cease to exist.

As in portrait photography, the rule of three applies to the composition, either horizontally or vertically. However, unlike portrait photography, shooting landscapes is less instinctive and more studied, as there is not such a strong connection between the subject and photographer.

It has famously been said that as it is impossible to capture a landscape perfectly, we may as well not bother, and that it is better to consign what we see to memory. This illustrates just why the landscape photographer needs to look and study, and then interpret the scene in their own way, much like Impressionist painters do.

And this is also why landscape photography is such a difficult yet delightful challenge.